By RMUK on May 17th, 2012
L’Oreal Professionel have launched a new product in the Mythic Oil range – Mythic Oil Colour Glow.
The Oil contains a UV filter and is enriched with a special blend of ingredients including Linseed Oil and Cranberry Oil. The Oil leaves your hair feeling protected and nourished and looking radiant, with out feeling greasy. It can be used as a pre-blow dry product and as a dazzling finish product. Put one pump of the oil into your hands massage into your hands then work through the mid length and ends of your hair.
Posted in L'Oreal, L'Oreal |
By RMUK on March 9th, 2012
RECEIVE A SUMMER FRAGRANCE WHEN YOU PURCHASE ANY 2 OR MORE SOLAR SUBLIME HAIR PRODUCTS
The UV-Protect Haircare technology provides UV protection for all three zones of the hair.
Advanced sun protection haircare for protected, softer healthier-looking hair before, during and after sun exposure.
L’Oréal Professionnel Série Expert
After-sun protect shampoo
It has been specially designed to nourish and repair your hair after being exposed to the sun, sea and chlorine; instant repairing action to counteract the drying effects of the sun.
You hair will be gently cleansed and revitalized leaving it light, soft, radiant with a healthy shine and vitality.
Directions/ How to use :
Wet hair completely. Apply a small amount of shampoo to your wet hair. Massage into your hair and scalp. Rinse thoroughly.
L’Oréal Professionnel Série Expert
After-sun nourishing balm
This enriching balm nourishes and repairs your dry, damaged hair.
Rescue and intensely nourish your hair after exposure to the sun, sea water or chlorine. This deeply-nourishing, revitalizing masque returns lost softness, leaving it radiant and beautifully supple, shiny from root to tip.
Directions/ How to use :
Apply to clean, towel-dried hair. Distribute evenly from your roots to ends. Leave for 2 to 3 minutes. Rinse thoroughly.
L’Oréal Professionnel Série Expert
Solar Sublime After Sun Protective Spray
Get instant protection for your hair during sun exposure. It will leave your hair feeling supple and light with a natural shine.
Use to provide instant protection and nourishment to hair during exposure to the suns harmful rays. This lightweight, non-greasy formula provides a light protective film to the hair shaft to defend against moisture loss or UV penetration.
Directions/ How to use :
Apply onto damp or dry hair before and during sun exposure. Spray onto your lengths and ends. Leave in.
Posted in L'Oreal, L'Oreal |
By RMUK on March 5th, 2012
Protective cream shampoo for INOA colour treated hair. Helps protect INOA colour treated hair, leaving hair feeling silky with dazzling shine. To properly care for INOA colour treated hair, it is essential to maintain the natural lipids which form the outer layer of the hair fibre. Enriched with Argan Oil and Green Tea Extracts. Apply shampoo to wet hair, lather into scalp and through ends, rinse thoroughly. Follow with Inoa Conditioner or Masque
Protective conditioner for INOA colour treated hair. Helps protect INOA colour treated hair, leaving hair feeling silky with dazzling shine. During application, the conditioner enrobes the hair fibre for suppleness and condition. Enriched with Argan Oil and Green Tea Extracts. Use Inoa shampoo first, massage conditioner into scalp and through ends. Rinse thoroughly.
Protective conditioning masque. A deeply nourishing hair care treatment that moisturizes, protects and maintains the colour radiance of your INOA colour service. Leaves hair feeling smooth, nourished and soft and looking shiny. Enriched with Argan Oil and Green Tea Extracts. Apply to mid length and ends after shampooing with Inoa Shampoo, leave on for 5 minutes, rinse thoroughly.
Posted in L'Oreal, L'Oreal |
By RMUK on March 5th, 2012
Botox for your hair: ‘Magic’ molecule promises to smooth away split ends and signs of damage
As every woman knows, years of brushing, blow-drying, styling and straightening can take their toll on your tresses.
But a new treatment, likened to ‘Botox for the hair’, could help turn back the clock.
In the same way that Botox and other cosmetic procedures smooth away wrinkles, scientists claim to have devised a formula which apparently plugs holes and smooths away tears in damaged locks.
How it works: Magic molecules promise to smooth away split ends and signs of damage
The treatment, which costs as little as £15 a go, is reported to leave hair feeling stronger and thicker – and the effects last for up to ten washes.
Devised by experts at L’Oreal Professionnel, the magic formula contains molecules that seek out and attach themselves to areas of damaged keratin – the protein which makes up hair fibres.
Then, according to the inventors, the molecules get extra busy by penetrating the hair shaft to seal gaps and breakages.
On top of that, vitamins and glossing agents can be added to the serum at the same time, giving longer-lasting results than other conditioning treatments, which sit on top of hair strands and need to be reapplied every time the hair is washed.
Kay Connelly, technical director for L’Oreal Professionnel, said: ‘Hair is not a living organ and we don’t feel pain when it is cut.
‘But one end of it is deeply embedded in the skin of the scalp and, at one time, it has been alive.
‘Our aim as hairdressers is to beautify hair to maintain its living sense, rather than allow it to continually dehydrate over time and fall off and crumble, like leaves off a tree.
‘In the same way that skin ages and needs replenishing, so does hair. ‘The cortex fractures from daily aggressions, such as brushing and blow drying, chemical treatments or excess sun, and when it becomes fractured it stops hair looking healthy, smooth and shiny.
This product is different because it allows hair to repair itself from ‘The molecule finds the damaged fibres and is able to change its structure to create a network or mess which plugs holes in the hair and gives it its substance back.’
The molecule, which has the trademark name Intra-Cylane, is so far only available through salons and has to be applied by hair-dressers.
It is initially washed into the hair using a shampoo, and then once the hair has been towel dried, more of the chemical is added in serum form, using a syringe.
Hairdressers say it is particularly good for clients with very long hair, who suffer from dry, split ends, or those whose hair has become frizzy or brittle due to heat damage from curling, straightening and blowdrying or repeated colour treatments.
And they claim that, unlike other conditioning agents, it is quick to apply, and can be incorporated into a normal cut and blow-dry. Because the molecule penetrates the hair shaft, it is also said to protect the hair from future damage and make it feel stronger and thicker for longer.
Mrs Connelly added: ‘Those who’ve had the treatment notice a physical change in their hair, it literally bulks up and is thicker for longer.’
The salon treatment, known as L’Oreal Professionnel Fiberceutic, has been so successful that the firm is preparing to launch a range of shampoos and conditioners, which you are able to purchase from salons to use at home. The products are available at RMUK NOW!
Posted in Hair Treatments, L'Oreal, L'Oreal |
By RMUK on October 27th, 2011
Brave the laws of gravity with L’Oreal’s new high precision hair spray for ultimate lift. Supersize your volume and mattify your look with their powder. Take destuction to the extreme with a new creamy wax-clay, perfect for that dishevelled look.
Super Dust
- Superhero volume
- Matt Finish
- Reworkable
Sprinkle Super Dust into the palm of your hands and apply to the mid length and ends of dry hair. Take large sections and back comb your hair using your fingers. The perfect product for instant volume
Horizon Fix
- High precision
- Horizontal Diffusion
- Root Lift
Horizon fix can be used on dry or damp hair. Direct the fix spray on the roots and work through your hair section by section. Spread with fingers, working it into your roots. Blow dry upwards for more root lift with strong hold. Perfect for modern looks with volume
Bad Mud
- Deconstruct
- Dishevel
- Texturise
Warm a nut size amount of Bad Mud into your hands. Spread on dry or damp hair for a destrusted, dishevelled, matte finish look
Posted in L'Oreal, L'Oreal, RMUK Best Products |
